Employees Participated in Brand-Centric Activities
Weeks prior to the MRIGlobal public brand launch, employees were first introduced to the brand to build a shared understanding of the new direction and boost excitement among colleagues. To celebrate MRIGlobal’s new brand, which you can read more about at “MRIGlobal Celebrates 80 Years of Scientific Excellence,” all employees were invited to participate in brand week. The week before the brand was introduced, activities were hosted to further enhance employee understanding of the brand and have some fun in advance of the launch, with each day focused on a different aspect of the brand:
Monday, June 3 was Values Day – At MRIGlobal, our five core values are Integrity, Caring, Curiosity, Collaboration, and Excellence. Through interactive in-person and online prompts, employees shared which of the five values best resonates with them, contributed to a branded mural, and snapped pics with colleagues at a branded selfie station. Read more about MRIGlobal’s values at “MRIGlobal’s Values Shape Our Culture.”
Tuesday, June 4 was Embracing Our Vision Day – MRIGlobal’s vision is to be a leader in providing health and safety solutions within the reach of everyone. Employees wore their “funkiest” glasses to show everyone that they’re embracing our vision!
Wednesday, June 5 was Superhero Day – Whether it was during our response to the COVID-19 pandemic or in the day-to-day diligence each of our employees demonstrates in their work, they are all heroes to somebody – so we asked them to dress like it! Employees dressed as their favorite superhero or as one of their heroic colleagues.
Thursday, June 6 was Throwback Thursday – Having been in business for more than 80 years, the halls of MRIGlobal have witnessed eight decades of fashion choices. Employees wore their favorite past fashion to dress for success.
Friday, June 7 was Dress in Brand Colors Day – Light blue, dark blue, and orange – our brand colors are new, so this was the first opportunity for employees to show off their new branded swag! Others dug into their closets for a favorite denim blue jacket or orange sweater to showcase their spirit.
Each of 24 activities throughout the week were captured on a brand-centric Bingo card that employees were encouraged to complete. Those who achieved Bingo were entered into a prize raffle for a chance to win a gift card, while those who achieved a blackout card were entered for a chance to win a surprise grand prize.
